If you go looking for e cigarette reviews, you will find more than your fair share of them. There are thousands. Spotting fake ones is actually simpler than one might think, however you need to be steadfast. Technically, anyone can say anything about their product. They can claim what they want, and publish what they want. They can fabricate reviews to their hearts content, in hopes of selling their product.
If you are trying to find trustworthy, original electronic cigarette reviews before you purchase a product, make sure you are dealing with a reputable company. A company that has an amazing product does not need to publish fake reviews on their website. Their customers will most likely, have been thrilled to leave feedback, and perhaps submitted pictures of themselves to back it up further. A fake review will sound just like a sales pitch; it will be more enticing, and not be explicitly detailed about why this product fits into their lifestyle. Real reviews will have that real feeling; you probably will not even question the originality. A simple search engine quest for electronic cigarette reviews will bring up a slew of sites devoted only to reviewing a wide range of different e cigarette products. From the looks of most of them, I would not trust them because they seem to be produced by certain manufacturers, geared towards having only their products sold. These seem to be the most fake among all the reviews out there, created only as info sites and not as authentic customer testimonials.
Finding real reviews for electronic cigarettes can be daunting when you realize the amount of gibberish there is floating around in cyberspace. But, if you are researching the right company, with a standing reputation for quality and satisfied customers, their website and testimonials will tell it all.