In communication, media is known to be the storage and transmission tool employed to store and provide information of all sorts. It has been known to be synonymous with mass media and with news media; however it may refer to a single medium employed to communicate data for a purpose.
Political science is simply a social science based on the theory and the practice of politics. It is also based on the descriptions along with the analysis of political systems and political behavior. There are various subfields under Political science which include: political theory, public policy, national politics, international relations, and comparative politics.
The media plays a very important role in political science of a nation. It is the media that makes or breaks a party in politics.
Media is a group-based analysis of mass opinion with the purpose of complementing the evaluations on individual level performance and national level performance of a nations economic reforms. Peoples city identity is refined by collective memories, social narratives, and media infusion, and tends to parallel their political attitudes and orientations. Second the crucial influence of historical memories of people tends to affect the decisions taken by them. And media plays an important role in refreshing their memories. Not simply memories of a century of humiliation, but memories of a century of glories as well, have psychological implications for public opinion related to economic development, nationalism, and national security.
The internet is arguably one of the most effective tools in media for communication. The critical role of mass media regime transformation has been highly emphasized in recent times. Internet has been the weapon of the weak for mass public in non-democratic regimes. This mode of voice provides a substantial example of political engagement and criticism of government policies using modern media as the intermediator. There is a need for improving the quality of political communication, facilitating the emergence of civil society, and eventually, expediting the process of democratization in transitional countries.
Internet and new media intermediators have significantly improved the capacity of mass public to generate a globalized movement. There are several ways in which media organizations – might pursue policy objectives. One way could involve standard interest-group techniques for influencing political candidates and public officials. Media organizations and their executives might seek public policies of particular concern to themselves (e.g., relaxation of limits on foreign ownership of TV stations), by making campaign contributions, doing favors for politicians, or lobbying, just like other interest groups. We have come across umpteen instances in history where journalists and scholars have favored a particular party or individual for personal gains.
Hence media in political science has to be strictly regulated for the own good of the economy of a nation