Lead generation is becoming a common phenomenon in the technology industry.An extensive number of people are realizing that technology lead generation is the answer to the saturation that the industry has been facing.Given that there are an umpteen number of freelancers in the industry;one can sense that there is unprecedented competition.Therefore,it makes sense that one is concentrating on technology lead generation to emphasize all the more on proper marketing and tapping prospective customers.However, there are five major challenges which face modern day technology lead generation.Here is an account of the same.
WEBSITE DEVELOPMENT :
A website is supposed to draw traffic towards the offering and generate necessary interest.However,most people misconstrue it as a source of marketing.The content that is available is marketing driven and certain essential points like dealership network and stores are difficult to find because of a poor site map.It is essential that one not only emphasizes on marketing ones offering through the website but also gives necessary importance to the newly generated leads whose information need might be slightly different from just consuming general content.