CTI is short for computer telephony integration that is also regarded as computertelephone integration. It is a common name for any technology that can allow interactions on a telephone and a computer to be integrated or coordinated. The term is mainly applied to describe desktop-based interaction for helping users be more efficient.In simple terms, computer telephony integration is the interaction and control between a phone system and a managing computer system.
The origins of computer telephony integration can be found in simple screen population technology. It can allow data collected from the telephone systems to be used as input data to query databases with customer information. and populate that data instantaneously in the customer service representative screen. The net effect is the agent already has the required screen on his/her terminal before speaking with the customer.
Computer telephony integration applications can offer the ability to do one or more of the following steps.For instances,it’s necessary to verify callers.Also we can use live, recorded voice. Even it’s good to make the touch-tone entered input, determine how to process a call. For instance, this kind of technology can forward it to the optimum person or department.Moreover,it can offer interactive voice response (IVR) to callers and manage voice or video conferences.
In addition,this telephony integration can match the number of a caller with a customer record and display it for reference when we talk to the caller.We also can collect and display pending live calls or messages that have been left by callers.
Even it’s very easy to receive fax messages and route them to optimum fax machines;it’s good for outbound calling such as telemarketing, predial callers;this technology can due to call input, start a smart agent application to offer help with the caller’s demand.
However, in the 1990s, there are several factors that have combined to simplify computer-telephone systems and increase the marketplace’s interest in computer telephony.It’s very obvious that the differences between international standards for interconnecting telephone and computer systems. Especially, this integration can offer the Computer-Supported Telephony Application call modeling and protocol standards from ECMA. Most of the market application programming interface specifications have been heavily improved by major market players including Microsoft and Novell. Voice processing technologies have advanced steadily.Thereby it can offer advanced features and high port densities at attractive prices. Public networks can provide more and more services which use effectively the computer-telephone applications including Calling Line ID.